About us

Dr Naomi Skin

Meet Dr Naomi

Dr Naomi McCullum is a renowned Australian Cosmetic Physician and a pioneer in the field of non-surgical cosmetic medicine. With a career spanning over two decades, she has distinguished herself as a leader in non-invasive treatments, with a strong focus on injectables.

Dr Naomi is a Fellow, Board Member and the PR officer of the Cosmetic Physicians College of Australasia (CPCA) and was previously a Fellow and Board Member of the Australasian College of Aesthetic Medicine (ACAM), and was a member of the Cosmetic Physicians Society Australia (CPSA) from 1999 until 2015, when it became The CPCA.. She was also examination certified as a Fellow in the Faculty of Medicine of the Australian College of Cosmetic Surgery from 2002-2014.

She opened her first clinic in Paddington in 2002 and the opened her luxury flagship, The Manse in Sydney’s Paddington in 2016, followed by The Manse Uptown in 2020. The Mansette is due to open its doors in 2022.

Known for her patient-centric attitude, Dr Naomi and her clinics offer a modern, inclusive and tailored approach to every patient taking into account their personal goals in tandem with her 20 years of expertise. As a leader in this space, Dr Naomi strives for improved transparency, safety and aesthetic outcomes for patients.

Founding Dr Naomi Skin in 2021 was the next step in her passionate crusade for everyone to have selfie-ready skin around the clock. With an intimate knowledge of what people want aesthetically – she knows exactly what goes on behind closed clinic doors, Dr Naomi also knows there’s no quick fix and believes skin health starts at home and works hand-in-hand with in-clinic cosmetic treatments.

Speaking of selfie ready skin, with a devoted following in real life and on social media, her Instagram @drnaomi1 is the most followed cosmetic medical industry account in Australia. Dr Naomi’s aim is for social media to become a trusted and transparent information source to lead a new era of knowledge and honesty for patients and injectors.

Dr Naomi has been regularly featured in the press for over a decade. She has a strong insight into the future of the industry and the business of skin.

CHeck out the manse website

Our Proprietary Brightening Cocktail

Dr Naomi’s proprietary brightening cocktail is serious glow goals. Featuring 12 brightening ingredients and fusing high-tech intelligence with science-backed ingredients like the latest in Cutting Edge Drone Peptide Technology to selectively target pigmentation and dark spots, delivering efficacy where you need it most.

Multi-Bright: offering multi-level melanogenesis inhibition, this a new generation molecule that contains that is activated by the stratum microbium. Containing the patented THBG ingredient (Tri Hydroxy Benzoic acid alpha-Glucosides), which act in synergy with skin brighteners to improve skin tone and lighten the appearance of dark spots.

Specialised herbal complex, including a combo of ten potent extracts and actives like Centella Asiatica (aka Tiger Grass extract), Mulberry, Apple, Green Tea and Pine mushroom that works to inhibit pigment while lightening discoloration.

High levels of Niacinamide (Vitamin B3) and an antioxidant-rich melanoregulator help to prevent inflammation, redness and future pigmentation and patchiness.

Just like a good drink, it hits the sweet spot(s) so you can literally shine bright like a diamond.

shop our brightening cocktail

Our Promise

We totally get it, ‘clean beauty’ is confusing – what does it even mean? To us, it’s not about fear mongering about being responsible and having high standards. We follow a strict guideline and only use ingredients that are safe and efficacious, it’s all about high performance without the potential harm.

Our clean beauty promise includes an extensive ‘no list’, we use both synthetic and natural materials (because not all natural ingredients are safe and not all synthetic ingredients are dangerous). We’ve left out the notorious toxic no-no’s like parabens, sulphates, phthalates, mineral oil, formaldehyde, oxybenzone, hydroquinone and triclosan, along with many more suspects.

We’re also vegan-friendly, cruelty free and proudly made in Australia using local and globally sourced ingredients.

Eco Refillable Serums

We understand plastic is problematic, that’s why in a bid to cut down on excess packaging we’ve created unique refillable bullets for all of our serums. After you’ve squeezed every last drop out simply pop off the lid, twist, pull out the old bullet (and toss in the recycling bin), replace the fresh one and voila!

Not only is each serum interchangeable – you can mix and match or top-up your go-to, but the airless technology means it keeps the ingredients and formulations stable, safe from contamination and active. Here’s to saving the planet and being a little lighter on your pocket!


How to interchange your serum refill

Step 1: Hold the pink neck of your empty serum and twist open.

Step 2: Remove the cap on your serum refill canister and screw into the pump lid

Step 3: Snap back into the outer clear bullet and twist closed.

Easy as 1, 2, 3