The clean beauty promise

High performance ingredients

We follow a strict guideline and only use ingredients that are safe and efficacious, it’s all about high performance without the potential harm.

Our clean beauty promise includes an extensive ‘no list’, we use both synthetic and natural materials (because not all natural ingredients are safe and not all synthetic ingredients are dangerous). We’ve left out the notorious toxic no-no’s like parabens, sulphates, phthalates, mineral oil, formaldehyde, oxybenzone, hydroquinone and triclosan, along with many more suspects.