We totally get it, ‘clean beauty’ is confusing – what does it even mean? To us, it’s not about fear mongering about being responsible and having high standards.
Our products are
Only use ingredients that are safe and efficacious no potential harm
cruelty free / Vegan
We are vegan and don’t use ingredients of animal origin
Proudly made in Australia using local and globally sourced ingredients
The clean beauty promise
High performance ingredients
We follow a strict guideline and only use ingredients that are safe and efficacious, it’s all about high performance without the potential harm.
Our clean beauty promise includes an extensive ‘no list’, we use both synthetic and natural materials (because not all natural ingredients are safe and not all synthetic ingredients are dangerous). We’ve left out the notorious toxic no-no’s like parabens, sulphates, phthalates, mineral oil, formaldehyde, oxybenzone, hydroquinone and triclosan, along with many more suspects.